Where do you go when you want to drink a good beer? Answer: a bar. Where do you go when you want to drink a crappy beer? Answer: a bar. Craftbeerconnect.com has given us a different option, and made sure that we avoid the crappy beers. They have taken the "X" of the month club and
introduced craft beer to the concept. My only complaint about it, is that living in so cal, I already have access to most of the beers available in their various packages. So rather than wait each month for a shipment, I can walk up the street to super junior and buy the beers Im craving
or find a new beer to taste . However, if you live in the frozen tundra|boiling arid hell of the midwest, the east coast, or cincinati, this is a great way to find good, innaccessable beer made from happy folk living in the warm sunshine of southern california and parts nearby.
http://CraftBeerConnect.com
Startup hopes to be Netflix of craft beer
By ANDREW KEATTS, The Daily Transcript
Wednesday, July 18, 2012
Another company is looking to capitalize on San Diego’s growing craft beer industry.
The newest endeavor, CraftBeerConnect.com, is looking to bring the award-winning beer from the county’s many microbreweries to the rest of the country.
It’s combining the long-established concepts of beer-and wine-of-the-month clubs with Netflix to create a beer-on-demand distribution system for Southern California beer.
It’s the product of three local craft beer fans who wanted to enter the craft beer arena, but figured they could do so more cheaply this way than by starting another brewery.
“There’s also a bit of saturation in the market; we were looking for an alternate angle and this looks to fit us better anyway,” said partner Ted Kelly, who’s also a full-time equity trader at First Allied Securities downtown.
The company joins other peripheral local craft beer companies including a craft-beer finder mobile app, brewery bus tour providers, a monthly publication, beer-pairing dinner planners and companies that make beer bones for dogs and cupcakes with local beer.
“Craft beer is such a regional thing, and obviously small companies don’t have a lot of reach,” Kelly said. “I and two others from the East Coast knew it was hard to get beers from small places and how popular San Diego beers are, but how hard it is in other parts of the country to get them.”